SEO is the Real Value of Press Releases
If you don’t optimize your pressseo pr services ymarketingrelease for search engines when you send it out, you’re wasting your time. First off, the odds of the media (outside of trade press) picking up a corporate release that’s not investor related are not in your favor. And if the media do pick it up, they usually shorten it or use it as part of a bigger story. It’s not in their nature to take a release as gospel and print most or all of it the way you wrote it. In fact, in today’s world, you should be reversing the reason you write a press release. Your primary reason should be to have it be picked up by the search engines, and if you do get media coverage as well, then that’s an added bonus. When it gets picked up and proliferated – and you’ve formatted you release correctly – you will generate a number of powerful backlinks to your website. Furthermore, you expand the possibilities of customers finding you, since they might land on your press release, which is not on yo