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Simple SEO Tips for Search Engine Optimization

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Increase your SEO with Google Plus

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Question: What Is the Long Tail and How Does It Apply to Google? I often hear the term "the Long Tail" or sometimes the "fat tail" or the "thick tail" in reference to search engine optimization and Google. What does it mean and where did it come from? Answer: The Long Tail is a phrase that comes from a Wired article by Chris Anderson. He has since expanded the concept into a blog and a book. What Does It Mean? Basically the Long Tail is a way to describe niche marketing and the way it works on the Internet. Traditionally records, books, movies, and other items were geared towards creating "hits." Stores could only afford to carry the most popular items because they needed enough people in an area to buy their goods in order to recoup their overhead expenses. The Internet changes that. It allows people to find less popular items and subjects. It turns out that there's profit in those "misses," too. Amazon can sell obscure b...
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