SEO tips for BLOG

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SEO fundamentals have modified drastically over the last year just about. exploitation “old school” techniques on your journal are ineffective, and in some cases harmful. Here square measure many of the key changes. 


Keywords
Old: Use an equivalent keywords over and over
New: Keyword variation is vital

In the recent days, we might use a similar keyword phrase as anchor text for inward and internal links over and over. Google is smarter currently and appears for variation in root keyword phrases.

Using identical anchor text can lead Google to devalue the link. Keep this in mind for brand new links, and contemplate tweaking anchor text on existing ones as a part of a link reclamation project.


H1 Tags
Old: H1 tags matter
New: H1 tags matter less

Google doesn’t offer the maximum amount weight to H1 tags the maximum amount because it accustomed. On the opposite hand, Title tags square measure still of preponderating importance. In the past, bloggers would “double dip” on keywords by skilfully varied the composition of H1 and Title tags, however these days that’s in all probability not the most effective use of a blogger’s time. H1 tags ought to still be optimized, however my recommendation for web log posts, for each SEO and social promoting optimisation, is to create Title and H1 tags identical.


Reciprocal Links
Old: Reciprocal linking is sweet
New: Reciprocal linking is unhealthy

Link exchange programs wont to be a blogger’s bread and butter for SEO. No more. Google is wise enough to find these arrangements and currently concludes that such links square measure weaker than unrequited ones. As reciprocal links are low, the technique shouldn't be emphasised.


Content Location
Old: Onsite content is everything
New: Offsite content is very important

There was a time once bloggers blogged on their blogs, period. whereas onsite content clearly remains vital, bloggers area unit going offsite to guest-post, in giant half for the chance to create prime quality links to their blogs. this can be a strong technique and one each blogger ought to take into account.


Google+
Old: No Google+ to stress concerning
New: Worry concerning Google+

Google+ is Associate in Nursing SEO game changer. To quickly illustrate simply 3 areas that bloggers got to remember of

1.Rel=Author links associate a page of content with the author’s Google+ profile. Authors with high authority on Google+ have the potential to rank well for content although it lives on a lower authority domain.


2.Google+ content is indexed by Google and displayed conspicuously in SERPs. This has junction rectifier some bloggers to supply drawn-out, optimized, original content directly onto Google+.

3.Google’s continued shift toward customized search suggests that it'll show content from one’s Google+ community in SERPs. This favors bloggers with Google+ influence (however that's determined) and WHO square measure in a very ton of Circles.


Old: SEO
New: Social SEO
Google values social shares not solely on Google+, however on Facebook, Twitter and different platforms also. Whereas within the past SEO can be single from social media selling, this is often about to be less and fewer the case. a number of years agone, if a blogger had slick SEO-social integration, it absolutely was a competitive advantage. Today, in several niches, it’s a demand.

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